A new store in the Whole Foods shopping center called Shades is coming soon. I have never heard of this store and I will not try to sound like I know about it. However, I did find a website that looked to be the most promising connection to this name, and they have a few locations that stretch across the gulf coast. Looking at the site, it seems to be shades and casual wears is the products that they sell, go figure, shades.
